All Amazon Leadership Principles for Business Growth – 14 or 16?

Jeff Bezos has built a super successful business based on Amazon’s 14 extremely powerful leadership principles.

001. Customer Obsession.

002. Ownership.

003. Invent and Simplify.

004. Are Right, a Lot.

005. Learn and Be Curious.

006. Hire and Develop the Best.

007. Insist on the Highest Standards.

008. Think Big.

009. Bias for Action.

010. Frugality.

011. Earn Trust.

012. Dive Deep.

013. Have Backbone – Disagree and Commit.

014. Deliver Results.

In 2021, 27 years after the company’s founding, Amazon added two additional Leadership Principles, now making it 16 Amazon Leadership Principles.

015. Strive to be Earth’s Best Employer.

016. Success and Scale Bring Broad Responsibility.